Big Data has a lot of potential for true personalized one-to-one marketing. Combining different data sets to create a detailed view of your customers is a powerful tool to increase your sales and increase your conversion rates. Combining customer data with social data and mobile data, the ‘Data-triangle‘ as I explained earlier, can provide you with valuable customer insights. Quite […]
By Calvin Zito, @HPStorageGuy Nth Symposium was a few weeks ago and one of the keynotes was delivered by Portman Wills. Portman is the Chief Data Scientist at the Game Show Networks Games. Portman discussed how they log every action taken by gamers and with HP Vertica, they use that information to improve their users’ experience and drive higher revenue.For […]
Editor’s note: Navin Chaddha is managing director of Mayfield, an early-stage venture capital firm. Some of the companies he is currently championing include Gigya, Elastica, Lyft, MapR and Poshmark.As we enter the second half of 2014, it would be fair to say that big data has gone mainstream, attracting coffee table books, multiple industry landscapes, consumer applications, and large amounts of […]
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Health care big data will fail unless we remove the silos
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By Matthew Napleton, marketing director of ZizoThe promise is timely access to essential business insight; the reality is a massive dent in the CFO’s budget. So why are organisations still investing in big data projects?For any CFO concerned about throwing good money after bad on big data deployments that are simply failing to deliver the information the business needs, there […]
August 29, 2014
12 Big Data Facts for Marketers in 2014
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The idea of Big Data is nothing new, but its potential to solve today’s problems and spark innovation is unprecedented.
The Library of Alexandria in ancient Egypt was one of the largest and most significant libraries of the early world. From third century BC until the Roman conquest of Egypt […]
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Fuel Fix » Company helps smaller oil companies use bigger data
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Monitoring the way in which employees in an organisation communicate could provide the next level of data analysis.The company Revelian has come up with a tool called the Revelian Communications Analysis Platform, which sits in a company’s server and tracks email communication with pre-set metrics.The platform will look at communication patterns rather than the specific content of emails to look […]
In part two of the healthcare analytics topic we take a look at the RMADA RFP.It is only through measurement that the quality of healthcare delivered can be improved and its delivery made more efficient. The Federal government can facilitate the highest quality at the lowest cost. Medicare, Medicaid and the Children’s Health Insurance Program (CHIP) all involve the use […]
To invoke the memory of a familiar 80′s E.F. Hutton ad, when Douglas Merrill of ZestFinance speaks of finance, we should listen. (You might want to listen merely because he was previously CIO and VP of engineering at Google.) Midway through 2013, the Los Angeles-based startup received Series C financing to the tune of $20 million.Zest for Lending – And […]
