Social Sentiment

The role of public sentiment and social media in the evolving China …

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Exclusive: iTVX Adds Social With General Sentiment | Broadcasting …

ITVX, a research company that measures the marketing effectivenessand value of branded entertainment, is adding social media to its analysisthrough a partnership with General Sentiment.Product placement, integrations and other forms of brandedentertainment are becoming bigger parts of media campaigns, creating a demandfor finding better ways to predict which executions will resonate withconsumers before they run and evaluate their effectiveness post-air.”Our […]

The ExactTarget Blog Super Bowl Blackout: How to Use Social …

The lights went out in New Orleans last night just after the halftime show of the Super Bowl, the outage caused a 35 minute delay in the biggest game of the year. While the 49ers and Ravens did their best to stay limber during the stoppage, social media users and several brands had some fun with the situation.
The Super […]

Harbowl? More Like Social Media Super Bowl | NetBase

Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first […]

Swipp emerges from stealth to launch ambitious social sentiment …

Swipp emerges from stealth to launch ambitious social sentiment platform | PandoDaily

Michael Carney
Michael Carney has spent his career exploring the world of early stage technology as an investor and entrepreneur and has participated in building companies in multiple countries within North and South America and Asia. Ultimately, he is an enthusiast of all things shiny and electronic and is inspired […]

Who Benefits from Sentiment Analysis? – Social Media Today

Considering the number of social media resources people can find on the internet, one can truly say that sentiment analysis has recently gone big. If you will try to put the search term sentiment analysis on Google Trends, you’ll see a vast growth from September 2006 up to the present. You’ll even see how Google forecasts the trend and still […]

2013 1H Conferences in Social Media, BI, Big Data, and Sentiment …

FilmTwitterAcademy AwardsSocial NetworksAnalyticsSenti-meter Scans the Twitterverse for Movie Sentiment: Oscar or Runner Up?….Twitter’s an open platform, and tweets about movies are fair game for anyone to analyze. IBM, USC Annenberg School for Communications and Journalism, and the Los Angeles Times have given it a shot in the form for the Oscar Senti-meter. The Oscar Senti-meter rates tweets that cite Academy […]

James Arthur will win X Factor according to social media sentiment

BlogJames Arthur will win X Factor according to social media sentimentDate: 06 December 2012 17:04In the run up to the X Factor final this weekend, Meltwater Buzz have put together some analysis and built an infographic on the buzz generated online to find out if social media can judge who is going to be victorious.
With both mentions and sentiment data tracked, it would seem […]

Social Media Debate Sentiment Less Critical of Obama than Polls …

Social media came to a much different initial verdict about the first presidential debate than did the early polls and the conventional press, according to an analysis of the conversation on Twitter, Facebook and blogs by the Pew Research Center’s Project for Excellence in Journalism. On both Twitter and Facebook, the conversation was much more critical of Mitt Romney than it […]