Social Sentiment

Need Context With Social Sentiment? Talk To Customers

In a world full of signals from social media and its underlying sentiment, marketers are scrambling to find meaning. They may have pages of power point slides and charts that indicate sentiment and topics related to their brands, but often wonder:
*Are these people talking about my brand my actual customers or just random followers?
*What does the sentiment analysis […]

Sentiment Analysis for social media and marketing – Digital Surgeons

In 1975, two New York inventors created the mood ring. The ring contained an element that changed color dependent on your mood. It skyrocketed in popularity and such rings are still sold today. Mood rings reflect your mood as much as twitter bots and strippers actually like your personality: not at all. Is sentiment analysis the mood ring of the […]

Do you need accurate sentiment for social media listening …

Do you need accurate sentiment for social media listening? ■Crisis Management■Market Research■Reputation Management■Social Media Marketingby Mike Moran – Aug 27, 2012
Photo credit: Wikipedia
Most of you know that I serve as Chief Strategist at […]

Visualizes Social Sentiment Coming to Enterprises in Real-time …

It’s surely a sign of APIs growing up when enterprise vendors are building tools to utilize them. Business management solutions company SAP AG has a new solution that helps businesses and organizations gain insights into market trends and customer sentiment in real-time. The “SAP Rapid-Deployment Solution for Sentiment Intelligence with SAP HANA” loads text data from any Web Channel that […]