Social Sentiment analysis is transforming the entertainment industry. It helps marketers to know where to put their marketing dollars and to know in real-time what the reaction is to social media and advertising campaigns. The online buzz around movies before they appear in cinemas is very predictive for the success of those movies as the video shows by a few interesting examples. Sentiment analysis gives you the ability to look into millions of tweets in a few hours to really understand what people are thinking; its like a real-time million people focus group. It is therefore becoming a very critical part in the role of the Chief Marketing Officer.
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