BRICS Summit 2014: Social Media Sentiment Analysis on Narendra …
Analysis of People’s perception on Narendra Modi’s visit to BRICS 2014
Prime Minister Narendra Modi, who attended the BRICS summit 2014 in Brazil, addressed the leaders of the five-nation grouping and stressed on the fact that it should be driven by people-to-people contact led by the youth of the five nations.
Prime Minister Narendra Modi in his maiden visit to the BRICS summit expressed his happiness towards setting up BRICS’s New Development bank by saying that “The agreement towards setting up the BRICS New Development Bank is a significant step. I am happy the initiative announced in 2012 in Delhi has become a reality”. He also said that “We must champion Sub-national Level exchanges. Champion engagement between our States, Cities and other local bodies”. Some of the main highlights of his speech include establishing BRICS Young Scientists’ Forum, BRICS language schools, BRICS University in each of the five BRICS nations.
Let’s take a quick look on the sentiments of masses on Social media to know their perceptions on Narendra Modi’s speech and his yet another diplomatic victory during his visit to BRICS Summit 2014.
“What are the sentiments of masses on Narendra Modi’s visit to BRICS Summit 2014?”
Few of the most used words on social media about BRICS Summit 2014 werebrics, narendra modi, BRICS bank, BRICS University, New Development Bank etc.
Here are the key findings of the people’s perception based on the sentiment analysis performed using EaseSocial:
Post Analysis
• On a good note, there were 55% positive posts about Narendra Modi during his visit to BRICS Summit 2014 indicating a high number of positive sentiments. On the flip side, there were 17% posts indicating negative sentiments and 28% posts that stood neutral about him. The reasons for the good number of positive reactions may be attributed to the goodwill generated by Prime Minister Narendra Modi with other BRICS members and his strong message during his address at the BRICS Summit meeting held at Brazil.
Noise analysis performed by EaseSocial:
• EaseSocial defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.”
EaseSocial monitored social media responses around Narendra Modi’s visit to BRICS Summit 2014 in four major social media networks and found:
• Analysis of social networks clearly showed that users on Twitter and Facebook were the most active with over 3520+ tweets and 1590+ posts about Narendra Modi respectively. Users were also active on GooglePlus and posted about 1450+ posts apart from Googleblogs with 358 posts.
Preview of user comments found by EaseSocial:
Here are some comments posted across social media networks, EaseSocial shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)
How posts on Narendra Modi’s BRICS Visit were trending across Social Media:
As can be seen from the analysis below, people tweeted the most about Narendra Modi on 15 July 2014 as compared to any other day. Users on Twitter, and GooglePlus were posting the most about Narendra Modi especially during his speech in the Plenary Session of the Sixth BRICS Summit at Ceara Events Centre in Fortaleza, Brazil.
Who are the Social media Influencers with respect to the BRICS Summit 2014
We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.
How Sentiment analysis can be beneficial to brands:
• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.
• EaseSocial also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.
• Suppose, if a citizen wants to understand the public sentiment about a global event such as BRICS Summit, then they should do a quick sentiment analysis about them and understand the public sentiments to view the important discussions during the event. If the public sentiment is positive then it can be considered as successful. Hence, EaseSocial can be a powerful medium that helps people understand the true sentiments of people about an important national and international event.
• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.
You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using EaseSocial. Sign up for EaseSocial today and experience the power of social media.
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BRICS Summit 2014: Social Media Sentiment Analysis on Narendra …
