Social Sentiment

Studio Interview: Discussing Social Sentiment with Michalis Michael …

Discussing Social Sentiment with Michalis Michael | Insight Innovation

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Studio Interview: Discussing Social Sentiment with Michalis Michael …
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Discussing Social Sentiment with Michalis Michael | Insight Innovation

This video was recorded at the Insight Innovation eXchange North America 2014 The market research industry is one that changes rapidly and rewards innovation. Here, Michalis Michael gives his opinion on the Insight Innovation eXchange conference, the need for redesigning social listening platforms for consumer insights managers, and the nature of insights.This video was recorded at the Insight Innovation eXchange […]

Discussing Social Sentiment with Michalis Michael of DigitalMR …

This video was recorded at the Insight Innovation eXchange North America 2014 The market research industry is one that changes rapidly and rewards innovation. Here, Michalis Michael gives his opinion on the Insight Innovation eXchange conference, the need for redesigning social listening platforms for consumer insights managers, and the nature of insights. Click here for…This video was recorded at the […]

Article Synopsis: Listening In on Social Media: A Joint Model of …

By David A. Schweidel and Wendy W. MoeJournal of Marketing ResearchPublished online June 19, 2014Does brand sentiment vary by social media platform? According to research by David Scweidel and Wendy Moe, the answer appears to be yes. The authors discuss the results of their 2014 study, in which they modeled previous data collected from different social media venues (blogs, Facebook, Twitter, […]

The Power of Social Sentiment: Recent Icahn tweet drives investor …

Home » Best Practices, Big Data, Featured, Surveillance, TwitterThe Power of Social Sentiment: Recent Icahn tweet drives investor behaviorBy John Schoeler16 June 2014No CommentOur good friends and partners at Finmaven posted an excellent blog post last week regarding a tweet that was published on Friday. June 6 from high profile activist Carl Icahn disclosing his 9% position in Family Dollar. […]

Sentiment mappers event | The Reflect Project

Transport Systems Catapult organized the Sentiment Mappers Event last week as part of the Imagine Festival. The presentations proved to be inspiring and informative into ways of mapping people’s sentiments related to journeys with the ultimate goal to improve the customer experience in the transport sector.I include here a summary of the 5 presentations below, focusing on some of the […]

Create social sentiment to seduce clients, Aito agents told – Travolution

Agents need to create “good social sentiment” among their clients and use imagery to “seduce” followers on social media websites.
Charles Reid (pictured), business director of media planning and buying specialist Carat Media, told delegates at the Aito Agents 2014 conference that agents needed to be engaged in using social media sites as part of their business.
It is no […]

5 Tools to Monitor Your Online Reputation | Social Media Examiner

5 Tools to Monitor Your Online ReputationBy Per SchmitzPublished June 11, 2014 http://www.printfriendly.com” onclick=”window.print(); return false;” title=”Printer Friendly”>Do you know what people are saying about you?Are you checking your company’s social mentions daily?Finding and addressing negative reviews and comments can be a challenge.In this article I’ll share five tools that help you monitor what people are saying about your company, […]

Big Data and Social: The Key to Sentiment Analysis? – Social Media …

In today’s world where social media plays such a central role for so many people, it’s only natural that companies would want to get in on the action. With big data in the cloud and analytics tools such as Hadoop Hive, it’s easier for companies to use social media to their immediate advantage.There are many different reasons for wanting to […]

Social Analytics and Measuring Accurate ROI | Social Report Blog

Social media is a hard industry to work in. So many people have different expectations of what can be accomplished in just a few weeks. I have had clients expect 1,000 likes on their page in one week, and a 100 sales coming from any given social media network. Than I have other clients who are happy with a few […]