Crossing the chasm : Big Data suits up | #BigDataSV | SiliconANGLE
Over the past several years Big Data has been bandied about in boardrooms and tech blogs. Despite the conversations taking place, there has remained an operational ignorance for how the Enterprise can implement effective strategies around how best to capitalize on this new business paradigm. As SiliconANGLE has been reporting over the past several weeks, the fault doesn’t necessarily lay at the feet of the customer.
Chris Selland, vice president of marketing and business development for HP Vertica, joined Dave Vellante and John Furrier on theCUBE this afternoon on their Big Data Silicon Valley broadcast to discuss the continuing evolution of Big Data. HP Vertica, a gen 1 data platform is, according to Selland, “…maturing, but far from maturity.”
The primary difference between this year’s #strataconf and previous year’s is that there are far more business people in attendance. “I’m seeing more suits. Certainly there is a lot of tech in the room to see new developments. But business wants to know about the value.”
The chasm phase
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Furrier, noting Vertica’s gen 1 status in the market, inquired, “What startups and approaches are winning and which are not?” Selland says the entire market is currently in what he calls the ‘chasm phase.’ “The buyers start shifting to the companies that can help them make money. It becomes about customer stories and not as much about technology.” Many early companies secured their funding without having a clear cut plan to monetize their product. “Either they figure it out or they go away.”
Selland also took the opportunity to share the announcement of the new HP Vertica marketplace. Launched approximately 45 days ago and formally announced yesterday, the new marketplace is basically where Vertica platform users, customers and partners can download different tools and technologies meant to add value to the platform.
“In our case, certainly we are looking to both leverage and build the ecosystem. There is a new ecosystem forming around Big Data,” Selland commented. “Ultimately, it is about trying to present value to our customers.” Selland also noted many independent developers are working concurrently with HP on the platform in an attempt to figure out best practices for Vertica.
Vertica’s long-term presence in the Big Data conversation led Vellante to ask, “How have your early customers evolved and how has it changed how they look at data and how is that represented in the marketplace?”
Big Data’s evolution: open source & beyond
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Part of the customer evolution has included embracing open source technologies and Selland sees a platform like Hadoop as being complementary to Vertica. “Certainly we talk to our Hadoop partners. It’s not the hammer to drive in all nails, but it is a useful tool. OpenSource has caused a real groundswell and we have benefitted from that.”
Selland likened the buzz around Big Data as being not dissimilar to the hype around e-commerce a decade ago. He believes the lack of complete understanding doesn’t necessarily mean there hasn’t been a major shift in the business landscape. “Companies are trying to figure out how to leverage [Big Data].”
Vertica, as a platform business and not a solution business, is reliant on a whole host of developers currently working to build big data solutions. As developers complete their builds, they will realize the opportunities to market their solutions to Enterprises utilizing the Vertica platform.
“Vertica was there at the beginning, but we are a part of Haven,” Selland stated. The fundamental premise behind Haven is the ability to help companies leverage all of their data. “There has been talk about structured and unstructured data, but in reality it is a continuum.” In that ebb and flow of data, according to Selland, is the field of semi-structured data. “Haven is all about offering the opportunity to our customers to leverage and monetize all of their data.”
Furrier capped the interview with his signature take-away question, asking Selland to summarize this event in bumper sticker format: Big Data = Big Money.
You can watch live coverage of SiliconANGLE’s #BigDataSV at SiliconANGLE.tv
photo credit: chalo84 via photopin cc
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Crossing the chasm : Big Data suits up | #BigDataSV | SiliconANGLE
