Embracing Big Data in Kuala Lampur | Lotame

Embracing Big Data in Kuala Lampur | Lotame

Mat Ward, Lotame’s Managing Director of APAC Operations, is presenting at the Digital Media Asia event tomorrow, November 14, in Kuala Lampur, Malaysia. 

The presentation is called “Embracing Big Data”, and it will cover the following topics:

What is “Big Data”, and what does it mean for publishers?  There is a lot of talk about data and its importance, but many publishers still find it hard to understand how the shift towards data will affect them.  Why should publishers take notice, and why should they act now?  How will the rise of  ‘Big Data’ enable publishers to prepare their business for the future, improve monetization, and ultimately drive revenues?

 

If you’re attending the Digital Media Asia event, be sure to stop by and check it out! 

View the original here – 

Embracing Big Data in Kuala Lampur | Lotame

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