by Garth De Blasio
The rapid pace of change in marketing driven by immense digital expansion has led to numerous buzzwords that may or may not be passing fads. One idea that is certainly here to stay is “big data.”
As more data is collected from different sources about customer and prospect behavior, marketers have to figure out how to collaboratively collect, sort and organize that data to develop insights that drive profit for their organizations. The phrase, “mining for data,” has become all but too real as hungry organizations essentially bury themselves in big data from too many outlets at once. Acquiring the wrong data can be overwhelming as well as confusing. The concept of big data is to drive decisions based off widespread observations that lead to significant outcomes (hence the word: BIG).
So, while the tactics for its usage are not always clear-cut, the value of big data once optimized for an individual company’s use can be astronomical! In fact, most companies are already gathering data, they just need to clean their lists and filter out impertinent information. Once, they’ve done so, they can harness the information to guide business decisions, hopefully leading to growth and expansion, BIG TIME!
Garth De Blasio, Account Manager, provides enhanced client services at Points Group, LLC through the innovative development of projects, relationships and opportunities. His specialties include strategic growth planning and campaign coordination. Formerly a Media Analyst & Promotional Assistant at Monmouth University Athletics’ Marketing Department, De Blasio holds a BA from Monmouth with a concentration in marketing and a minor in public relations. Garth is an active alumnus of Beta Gamma Sigma and member of the American Marketing Association’s NJ & Philadelphia Chapters.
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