How Big Data helped Germany win the World Cup – Tnooz
SYSTEMS: Travel brands are forever being told that Big Data (or, at the very least the way brands dissect their existing data) should be some of strategic pillar. Sadly some of the best use cases so far have actually come from other industries. Here is a brilliant example. Read more on CIO Insight.
If you’re looking for inspiration when it comes to the use of big data analytics, look no further than Germany’s national soccer team, winner of the 2014 World Cup.
The story of how the German Football Association and SAP developed a tool for competitive advantage is both edifying and inspirational, whether or not you are a digital-ready CIO.
Some of the details have been disclosed by coaches and SAP execs in interviews but the type of data and the extent to which is is being used remain a closely guarded secret.
NB: Germany World Cup image via Shutterstock.
Original post:
How Big Data helped Germany win the World Cup – Tnooz
