Moving Closer to Critical Mass: The Investment Community …
By Darin Wolter, Executive Vice President, Global Sales, Marketwired
In 2013, Marketwired conducted a survey and reported that investors on Wall Street were catching on to social media. Approximately 70% of investors under the age of 40 believed the SEC ruling to allow companies to distribute through social media was beneficial. It was also 60% of these respondents who used social media regularly to research investment options. Not quite critical mass, but it takes several big market movers to help reach a tipping point.
The goal here, whether you are in the financial industry or any industry for that matter, is to hear and interpret the voice of the people – to be able to gauge how they feel about a particular company. Are they AAPL or MSFT (Mac or PC)? There is big talk about big data, which really boils down to listening or filtering data through social monitoring platforms to hear the opinions of a small group of people or the collective voice of the public. And, yes, understanding and gauging sentiment is very much a part of this. It’s the sentiment that further guides your responses, actions and important decisions — not just in your personal communications, but in business as well.
When we see articles coming out of TechCrunch and other influential publications on a regular basis that discuss the importance of sentiment analysis and predicting trends, this tells us that the market, including the financial market, is in fact moving. We’re officially one more step closer to critical mass.
What’s helping to move the needle toward embracing a whole world of big data?
Behavioral finance is taking off as a result of better technology and the ability to parse data.
Analysts, investors, marketers and other professionals know that sentiment analysis goes beyond Twitter to blogs, forums and other sources. Marketwired’s recent partnership with Tumblr, for example, means that our powered by Sysomos solutions enable big data mining and social intelligence at the highest level.
Financial analysts are actively analyzing trends via social media, which is directly related to the recent announcement regarding Thomson Reuters tapping into Twitter data. Their Eikon software platform offers financial professionals a quick and intuitive way of identifying trends and signals in the market.
Comprehensive platforms such as MAP and Heartbeat, powered by Sysomos, are available today that cross multiple social media channels and generate an incredible depth of market intelligence. Their intuitive interfaces allow both savvy and beginning users to tap into the conversations, sentiments and actions of the social crowd, allowing them to mine and leverage big data.
We are moving in a direction that is focused on social analysis, and sentiment will continue to be top of mind. However, we also know that there is more to the equation to get the financial community fully embraced, active and comfortable with social media. At Marketwired, we’re ready, not only for those who are already on board with social media, but also for those who are still testing the waters – after all, not everyone is prepared to jump into the deep end of the big data pool. IROs and other financial communication professionals are increasingly realizing the value of insights drawn from social media conversations specific to their company’s earnings releases and other market announcements. What’s the sentiment around that news? Who’s tweeting about it, and what are they saying? Solutions like Marketwired Resonate make the transition between traditional-to-social financial communications possible, and the benefits clear.
We are prepared to work with our customers to deliver comprehensive products and services so they will be ready for critical mass, equipped to manage and interpret data for smarter actionable insights.
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Moving Closer to Critical Mass: The Investment Community …
