Social media sentiment analysis on Nelson Mandela – EaseSocial

Social media sentiment analysis on Nelson Mandela – EaseSocial

Analysis of people’s perception on Nelson Mandela’s death

Who was Nelson mandela? An anti-apartheid revolutionary, an ex-south Africa president, a war prisoner, a philanthropist, or a politician?

Madiba, as he was known by his followers, served as the president for South Africa during the 1990s. He fought apartheid and will be remembered as one of the most iconic leaders in the world. The whole world mourned his death, with his fans and celebrities all around the world expressing their sorrow on losing their beloved leader.

“What are the sentiments of masses on Nelson Mandela’s death”?

Here are the key findings of the people’s perception based on the sentiment analysis performed using EaseSocial:

Post Analysis

• There were 38% negative posts after Nelson Mandela’s death with his fans grieving over his death. Surprisingly, there were 25% positive posts with respect to Mandela’s death as there were people who talked about the good work that he did during his lifetime.

Noise analysis performed by EaseSocial:

• EaseSocial defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.”

EaseSocial monitored social media responses around Nelson Mandela in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Facebook, GooglePlus, and Twitter posted over 250 posts each about Nelson Mandela’s death. Users were also active on GoogleBlogs and Yahoo about his tragic death.

Preview of user comments found by EaseSocial :

Here are some comments posted across social media networks, EaseSocial shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

How posts on Nelson Mandela were trending across Social Media:

As can be seen from the analysis below, people remembered their leader on Christmas as compared to any other day. Users on Twitter, Facebook and Googleplus were posting the most about Nelson Mandela during Christmas.

Who are the Social media Influencers with respect to Nelson Mandela?

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

How Sentiment analysis can be beneficial to brands:

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• EaseSocial also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to understand the public sentiment in South Africa, then it should do a quick sentiment analysis about this incident and understand the public sentiment. If the public sentiment is positive then it may be a good time to invest in the country or to come up with engaging marketing campaigns but as is the case here, launching marketing campaigns at this time may not be a good option. Hence, EaseSocial can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using EaseSocial. Sign up for EaseSocial today and experience the power of social media.


Social media sentiment analysis on Nelson Mandela – EaseSocial

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