Social Media Sentiment Analysis on Robin Williams – EaseSocial

Social Media Sentiment Analysis on Robin Williams – EaseSocial

Analysis of people’s perception on Robin Williams death

Robin Williams was a popular Americal actor, stand-up comedian, film producer, and screenwriter. His many acclaimed films include Popeye, The World According to Garp, Good Will Hunting, Hook, Aladdin, Mrs. Doubtfire, Jumanji, Night at the Museum, and so on. He is best remembered for his voice role as the Genie in the animated film “Aladdin” (1992), and also appeared in the video “Don’t Worry, Be Happy” by Bobby McFerrin.

On August 11, 2014, he was found dead after committing suicide by hanging at his home in California. The whole world was left shocked and mourned his death, with his fans and celebrities all around the world expressing their sorrow on losing their beloved actor.

“What are the sentiments of masses on Robin Williams’s death”?

Few of the most used words on social media about Robin Williams’s death wereRobin Williams, Robin, comedian, williams, RIPRobinWilliams, RobinWilliamsWillLiveOnForever, etc.

Here are the key findings of the people’s perception based on the sentiment analysis performed using EaseSocial:

Post Analysis

• There were 46% negative posts after Robin Williams’s death with his fans grieving over his death. Surprisingly, there were 26% positive posts with respect to Robin Williams’s death as there were people who talked about the good work that he did during his lifetime.

Noise analysis performed by EaseSocial:

• EaseSocial defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.”

EaseSocial monitored social media responses around Robin Williams in four major social media networks and found:
• Analysis of social networks clearly showed that users on Facebook, GooglePlus, and Twitter posted over 260+ posts each about Robin Williams’s death. Users were also active on GoogleBlogs and Yahoo about his tragic death.

Preview of user comments found by EaseSocial :

Here are some comments posted across social media networks, EaseSocial shows both the comments as well as the sentiment of the comments:

(Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

How posts on Robin Williams were trending across Social Media:

As can be seen from the analysis below, people remembered Robin Williams on 13th August 2014 as compared to any other day. Users on Twitter, Facebook and Googleplus were posting the most about Robin Williams during this day.

Who are the Social media Influencers with respect to Robin Williams?

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

How Sentiment analysis can be beneficial to brands:

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• EaseSocial also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a fan wants to understand the public sentiment about a celebrity, then it should do a quick sentiment analysis about this incident and understand the public sentiment. Hence, EaseSocial can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using EaseSocial. Sign up for EaseSocial today and experience the power of social media.
Signup for a demo now: EaseSocial Demo

Image source: ctvnews.ca

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Social Media Sentiment Analysis on Robin Williams – EaseSocial

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