The Pros and Cons of Big Data Democratization – Search Engine …

We live in very complex times. As much as we talk about integrated insights, it only seems to be getting worse.If I sound a little bleak it’s because this statement has been shared ad nauseam: digital marketers are literally drowning in data.Data sources range from anecdotal and trivial to scientifically precise, and span numerous systems both on premise, in the […]