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Splunk Makes a Splash in Big Data – Morningstar

Total revenue growth remained strong, at 51.9% year over year to $101.5 million, 9.7% ahead of our forecast. Splunk doubled the license capacity for entry-level customers and lowered the price of Splunk Cloud by 33% during the quarter, helping to drive sales growth and keep the company apace with new competitors. We view these pricing moves as responses to customer […]

Sentiment to Actionable Insight | Social Media Today

Since the early days of social listening much of the analysis has been focused on generating sentiment – the general overall attitude toward a brand or product. Labeled as “buzz” given its vague, abstract “thumbs up / thumbs down” nature, the issue with high-level sentiment has revolved around a lack of trust and inability to act on the information.Earlier this […]