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The Beginner's Guide to Social Media Metrics: Sentiment

Social media can be an incredibly important tool for your business. But it can also be overwhelming. You’re following what’s being said about your industry and brand, your team is trying to produce and share great content, you’re interacting with customers, finding prospects and you’re trying to make sense of it all. The biggest question you’re most likely trying to […]

Reflections of a Newsosaur: Big Data zeros in on ad inefficiency

John Wanamaker, the innovative Philadelphia merchant who pioneered the modern department store in the Gilded Age, was such a fan of newspapers that he is credited with buying the first full-page ad. But even Wanamaker knew that the most efficient form of advertising available in the 1890s wasn’t terribly efficient at all. “Half the money I spend on advertising […]

“Human Analytics” at the Sentiment Analysis Symposium, March 5-6 …

Understand the business value in “human data” – emotion, intent, connection – in online, social, and enterprise sources via text, speech, video and social-network analytics. Early bird till Jan 31 + KDnuggets discount.By Seth Grimes, Jan 28, 2014.
I wanted to make sure you know about the next Sentiment Analysis Symposium, March 5-6, 2014 in New York. The […]

Stocks edge up in early trade; Ford, Macy's rise – New Orleans City …

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Stocks edge up in early trade; Ford, Macy's rise – New […]

Mediaset Approaches Three-Year High on Italy's Stock Exchange …

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AirPR's new analytics service counts on big data to … – The Next Web

PR marketplace AirPR recently launched Analyst, an analytics service for companies that measures the effectiveness of their public relations campaigns.It’s not often we see tech-related developments in the oft-maligned PR industry, so we chatted with co-founder Sharam Fouladgar-Mercer to learn more about its efforts to put big data to work for publicists and CMOs.Fouladgar-Mercer came up with the idea for […]