archipelago

A marketer's journey through the Big Data Archipelago – Customer …

Come along with me on a journey through the Big Data Archipelago. It involves “visiting” a series of islands – an archipelago if you will – that each present a different opportunity to find value in big data.Big data is arguably one of the most overhyped buzzwords in business today, yet we can’t call it a mere “buzzword” because it’s […]