TVB gauges viewer sentiment with social media analytics SaaS …

Tag: big data analyticsentertainmentIBMsocial mediaTVBHong Kong’s TV broadcaster Television Broadcasts Limited (TVB) has adopted a cloud-based social media analytics solution to gain insights from audience feedback made on social media platforms.Using IBM’s Social Media Analytics solution, TVB is now able to gauge audience attitudes, expressed through comments posted across a wide range of social networks and online forums.Being the first […]