bottlenose

Apple-U2 Duet Causes a 41% Drop in Social Sentiment – Adweek

Apple and U2, both launched in 1976, have each been brought down to earth in the last week in a fashion neither brand has likely experienced. All things considered, they can partly thank social media for that. For instance, the brands’ 1997 efforts—Twentieth Anniversary Mac and Pop, respectively—were less than memorable, but then again, the fallout was minimal in the […]

SMToolbox: Bottlenose Social Analytics | Social Media Today

Social analytics has been in the news again with Twitter’s recent acquisition of Gnip. There appears to be a consensus that hidden within the mass of social data are insights that can provide companies with a competitive edge. However, drawing out these insights is not easy despite the range of social analytics tools that exist. This week in SMToolbox, I […]

Bottlenose Offers Real-Time Trend Intelligence For Social Media …

I had an interesting briefing a few weeks ago from Bottlenose, which sells what it calls a real-time “trend intelligence” system. The general idea is almost boringly straightforward: monitor events as they occur and pick out new and interesting information. But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse […]