Are you ever tormented by the fact that what would happen if your customers stop buying your products or services? Or the fact that your customers are displeased with you and some improvements are required in your offerings? Or are you one of those who think social media is a waste of time because ignoring social media doesn’t make you […]
There is a lot of advice out there about what actions a brand can take in social media to improve its sentiment score. Tweet more, build a community, run a contest—the list is endless. But what about your other marketing efforts? Can an offline advertising campaign improve your online, social sentiment?To find out we took a look at social mentions […]
Sentiment analysis has been lately a hot topic of debate among the social media professionals. The accuracy, the methodology of implementing and it’s practical usage, all have been discussed with different perceptions. Let’s take a quick look at why and how sentiment analysis can help your businesses grow.Why Sentiment Analysis?When there are hundreds of mentions around your brand, sentiment analysis […]
Computer Science > Social and Information Networks
Title:
Topic and Sentiment Analysis on OSNs: a Case Study of Advertising Strategies on TwitterAuthors:Shana Dacres,
Hamed Haddadi,
Matthew Purver(Submitted on 23 Dec 2013)
Abstract: Social media have substantially altered the way brands and businesses
advertise: Online Social Networks provide brands with more versatile and
dynamic channels for advertisement than traditional media (e.g., TV and radio).
Levels of […]
By Tony ClementData Driven AnxietyThe words ‘Big Data’ have been very busy. They have single handedly brought a new breed of data desire to our lives and injected some youthful excitement for brands (and agencies) to grasp for – an enthusiasm that has led to many meetings, in many companies about many metrics. And beyond all the talk, we’ve seen […]
Reputation management is – and always has been – essential in growing your business and customer list. While it’s impossible to keep 100% of customers happy, it’s vitally important to know what is being said about your brand online, and to be able to follow-up with those dissatisfied folks to (hopefully) resolve their issues.Social search tools give you the ability […]
You might be surprised what consumers say about banks and credit unions in social media. Here’s the first installment in a series of quarterly sentiment reports from the social media monitoring experts at digital agency iQ, brought to you exclusively by The Financial Brand.“Social Listening” is a practice that allows us to examine all forms of social interaction (blogs, forums, […]
Since the early days of social listening much of the analysis has been focused on generating sentiment – the general overall attitude toward a brand or product. Labeled as “buzz” given its vague, abstract “thumbs up / thumbs down” nature, the issue with high-level sentiment has revolved around a lack of trust and inability to act on the information.Earlier this […]
In 2012, Facebook and Twitter boasted a combined user base of more than 1.5 billion users. With over 25 billion Tweets and 30 billion shared statuses a month on Facebook, social media has transformed how people share information. There is no area of society more affected by the rise of social media than large enterprises. Traditional advertising and public relations […]
Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first […]
