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Social sentiment project unleashed for Heineken Cup | Digital Times

The Heineken Social Tracker will listen to Twitter and use this data to drive large-scale visual animations projected onto a purpose built set in Dublin city centre on Heineken Cup final weekendLast weekend was Heineken Cup semi-final weekend and the tournament’s title sponsor created a ‘social tracker’ to measure the mood of rugby fans across Twitter.The infographic (below) shows the […]