Benchmarks eroded the day’s gains after Federal Reserve minutes suggested that tapering may begin in the in “coming months”. However, the timing of the action depends on what economic conditions suggest going forward. The day marked the S&P 500’s third-straight fall while the blue-chip index moved still further from its 16,000 mark. The healthcare sector was the only gainer among […]
You might be surprised what consumers say about banks and credit unions in social media. Here’s the first installment in a series of quarterly sentiment reports from the social media monitoring experts at digital agency iQ, brought to you exclusively by The Financial Brand.“Social Listening” is a practice that allows us to examine all forms of social interaction (blogs, forums, […]
Benchmarks moved higher on Friday, following an unanticipated boost in U.S. jobs growth in October. Consequently, the S&P 500 moved up for the week, following its worst performance in ten weeks on Thursday. The increasing prospect of the Federal Reserve tapering its stimulus program starting December raised bond yields. A few domestic reports were also released on Friday, providing data […]
Stocks ended sharply lower on Thursday, after weak earnings from Whole Foods and Qualcomm dragged down the S&P 500 and Nasdaq. However, Twitter made an impressive debut on the bourses yesterday. Meanwhile, a number of government reports were published yesterday. These reports along with Friday’s much awaited job’s numbers will give investors some insight into how long the Fed will […]
Since the early days of social listening much of the analysis has been focused on generating sentiment – the general overall attitude toward a brand or product. Labeled as “buzz” given its vague, abstract “thumbs up / thumbs down” nature, the issue with high-level sentiment has revolved around a lack of trust and inability to act on the information.Earlier this […]
Since the early days of social listening much of the analysis has been focused on generating sentiment – the general overall attitude toward a brand or product. Labeled as “buzz” given its vague, abstract “thumbs up / thumbs down” nature, the issue with high-level sentiment has revolved around a lack of trust and inability to act on the information.Earlier this […]
The marketing world has been buzzing this week about a new study from
social superstar Coca-Cola. Despite the brand’s massive social
following and celebrated dedication to highly-sharable content, recent analysis by the Coke team found that online buzz had no measurable impact on short-term soft drink sales.Many clung to the study’s findings that TV and display ads showed
more sales […]
