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There is a lot of advice out there about what actions a brand can take in social media to improve its sentiment score. Tweet more, build a community, run a contest—the list is endless. But what about your other marketing efforts? Can an offline advertising campaign improve your online, social sentiment?To find out we took a look at social mentions […]
Over the top (OTT) has been the monster in the closet of the telecommunications industry for the past couple of years, and conventional wisdom would say there are two approaches that operators can take to such a threat: Beat them or join them. Initially responses were more defensive in trying to block OTT, though over time responses have shifted more […]
