customer

Sentiment Analysis and Business Sense – Clarabridge

By Seth Grimes, Founding Chair, Sentiment Analysis SymposiumGiven: Sentiment — opinion, emotion, and attitude — is a clear customer-experience indicator. Discover business value in feelings in their many forms via sentiment analysis, technology that helps you measure and quantify opinion that helps you respond and engage. This article will discuss the sentiment-customer experience link and analysis approaches that derive value.Solutions […]

Big Data Analytics for Small Business – Improve Your Customer …

Image credit: veracentra.comCompanies often spend big investment on data analytics. Data mining is known to strengthen the ability of a company to reinforce their online marketing strategies by understanding the needs of their customers and in finding the most effective means of addressing the consumer demands. With loads of data to manage, internet marketing companies need the help of the […]

Turning Social Sentiment Into Opportunity – Dynamics Café: CRM …

Are people saying Your Brand SUX on social media?Did you know that 44% of today’s consumers complain via social media?For most organizations, fear of negative publicity is a major reason they have yet to embrace the power of social media. But, whether you’re online or not, your customers and prospects are. So, how should you respond to contain the situation, […]

How To Improve Your Online Reviews | Social Media Today

When it comes to bad online reviews and negative brand sentiment, i’ve got a fair bit of experience in the area. I spent 18 months working for a prominent online retailer, who over the years, had managed to amass a startling number of dissatisfied customers. This dissatisfaction manifested itself in a veritable avalanche of negative reviews and sentiment. Before any […]

Hear Me Present at the Sentiment Analysis Symposium in NY on …

I am excited to be presenting in New York at the Sentiment Analysis Symposium. My talk is titled, Measure and Predict: Lessons in Customer Satisfaction and Loyalty.” Customer satisfaction and loyalty are important variables in today’s business world. Senior executives rely on measures of these variables to make better decisions to help them market to, sell to and service their customers.
Businesses have access to droves […]

5 Steps to Improving the Customer Experience with Big Data – Brian …

5 Steps to Improving the Customer Experience with Big Data

Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter @LisaArthur.Technology advancements are making it easier for people to constantly, effortlessly and sometimes unknowingly generate massive amounts of data every second. Lurking in the sprawling data […]

Brand Management using sentiment analysis of social media

The rise of social media is fundamentally changing the way customers perceive brands and interact with them. We are in the midst of a transition from organizations talking and the customer listening to a two-way, dynamic, customer led interaction.This presents exciting opportunities for organizations to harness […]

Big Data is in the driver's seat at Hertz – BigData-Startups

Print PDFHow do you keep track of 10.000s of customer touch points a day, divided over 8.300 locations in 146 countries? Hertz used to do this by manually registering customer satisfaction via paper surveys that would take weeks to analyse. Whenever action was needed, it usually was too late and a customer was lost. Using Big Data they managed to […]