data

Who Should Manage Big Data? – Enterprise Visions

A few years ago, a new concept emerged in the business world: that of the so-called “data steward.” These data stewards would make it their sole focus to organize, vet, manage, and update all the digital information that a company needs for its strategic planning and competition initiatives.Fast-forward to the present: data stewards now have become an integral feature of […]

The Value of Big Data | Starkmedia Blog

Big data has become the buzzword within the digital marketing community—and rightfully so.  The way we approach the abundance of data an organization has at their fingertips about their customers is the fundamental challenge that marketers face today. Marketers need to understand what questions can be asked and answered with big data or else big data is just another buzzword. […]

Rhiza's fresh $3M could help bridge the gap between big data & big …

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]]>Rhiza, founded by Josh Knauer, just closed a $3 million funding round. The startup makes marketing analytic tools that helps bridge the gap between big data and companies, marketers and salespeople, the products are extremely user friendly and 100 percent intuitive.Notably behind the latest funding round is Draper Triangle Ventures, also out of Pittsburgh, along with Camp One Ventures and […]

Mobile-First Predictive Sales Tool Clari Raises $20M More To …

It was just in April that Clari — a mobile-first sales tool that uses data science and predictive analytics to help sales people do their jobs — emerged from stealth with $6 million in backing from Sequoia. Today the company is announcing another funding milestone: a Series B round of $20 million.Andy Byrne, the company’s founder and CEO, says Clari plans to […]

TraderFeed: Toward a Dynamic Approach to Technical Analysis

In my recent post, I suggested that a dynamic technical analysis would not rely upon a fixed set of indicators and chart patterns to be interpreted in a uniform manner. Rather, fresh predictors would arise from a study of drivers impacting the most recent market regimes. Traders would follow the indicators that have demonstrated predictive accuracy; not untested ones […]

The 4 V's in Big Data for Digital Marketing – Business 2 Community

Image credit: www.datameer.comDigital marketing professionals declare big data as the next BIG thing in digital marketing. In the past years, only a few marketers take the time to keep tabs on the big data flowing across the different aspects of their marketing campaigns. This time around, there is no way of stopping the surge of big data explosion upon the […]

A marketer's journey through the Big Data Archipelago – Customer …

Come along with me on a journey through the Big Data Archipelago. It involves “visiting” a series of islands – an archipelago if you will – that each present a different opportunity to find value in big data.Big data is arguably one of the most overhyped buzzwords in business today, yet we can’t call it a mere “buzzword” because it’s […]

SiSense, Robin Hood of Big Data, bags $30M to democratize …

Of the hundreds of startups that sprang up in the wake of the data explosion to help organizations bring their vast troves of unstructured information under control, SiSense is among the most convincing. The company, which describes itself as the “Robin Hood” of the business intelligence market on its website, offers a complete analytics package for the enterprise touted as […]

SiSense Raises $30M More To Bring Big Data Analytics To …

SiSense, a business intelligence startup that is among those making big data analytics accessible to ordinary business users (and not just data scientists) is today announcing more funding: a $30 million Series C round led by DFJ Growth — the VC’s arm dedicated to later-stage investments that recently announced a new fund we understand to be totalling over $500 million (in May, its size […]