It's Not Too Late to Return the Social to Social Media

Image via BigStockPhotoThe social industry should be ashamed of itself: Failed promise. Failed mission. #Fail. We must save ourselves — now.Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share […]