Print PDFSocial Sentiment analysis is transforming the entertainment industry. It helps marketers to know where to put their marketing dollars and to know in real-time what the reaction is to social media and advertising campaigns. The online buzz around movies before they appear in cinemas is very predictive for the success of those movies as the video shows by a […]
Brands’ Social Mentions Gradually Turning Positive in the USJuly 29, 2013 by MarketingCharts staffBrand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice. While the social space no doubt heightens the opportunity for good PR, bad news can also spread like wildfire. (Recent research suggests that bad customer service interactions are […]
According to McKinsey, companies who miss big data opportunities of today will miss the next frontier of innovation, competition, and productivity. To back up these assertions, leading business schools and corporate thought leaders also point out examples and the opportunities at hand. Even with all the buzz, many companies and executives still remain suspicious or even unclear about their ability […]
