general-sentiment

Exclusive: iTVX Adds Social With General Sentiment | Broadcasting …

ITVX, a research company that measures the marketing effectivenessand value of branded entertainment, is adding social media to its analysisthrough a partnership with General Sentiment.Product placement, integrations and other forms of brandedentertainment are becoming bigger parts of media campaigns, creating a demandfor finding better ways to predict which executions will resonate withconsumers before they run and evaluate their effectiveness post-air.”Our […]