Buzzwords, like a virus, spread inexorably from discipline to discipline. Take “big data,” which originated in supercomputing and now has infected finance, logistics, advertising and commerce, intelligence and defense and, most recently, life science and health care. Is there some rule requiring every presentation on genomics to include a slide comparing sequencing costs to Moore’s Law, followed by slides lamenting […]
Sentiment analysis has been lately a hot topic of debate among the social media professionals. The accuracy, the methodology of implementing and it’s practical usage, all have been discussed with different perceptions. Let’s take a quick look at why and how sentiment analysis can help your businesses grow.Why Sentiment Analysis?When there are hundreds of mentions around your brand, sentiment analysis […]
Nov 1318You might be surprised what consumers say about banks and credit unions in social media. Here’s the first installment in a series of quarterly sentiment reports from the social media monitoring experts at digital agency iQ, brought to you exclusively by The Financial Brand. “Social Listening” is a practice that allows us to examine all forms of social interaction […]
