heineken

The Problem With Sentiment Analysis | Fast Company | Business + …

During the 2012 presidential election, USA Today ran a daily feature in which its technology partner, Topsy (since acquired by Apple), provided a sentiment score for each candidate. On May 1st, the first day the feature ran, for instance, Barack Obama scored 34 and Mitt Romeny scored 26. On November 7th, the day after the election, Obama scored 85 and […]

November 5, 2014 BySarah Kessler brand, count, gallery, heineken, king, newsweek, people, president, sentiment, usa, word Comments Off read more

Social sentiment project unleashed for Heineken Cup | Digital Times

The Heineken Social Tracker will listen to Twitter and use this data to drive large-scale visual animations projected onto a purpose built set in Dublin city centre on Heineken Cup final weekendLast weekend was Heineken Cup semi-final weekend and the tournament’s title sponsor created a ‘social tracker’ to measure the mood of rugby fans across Twitter.The infographic (below) shows the […]

April 30, 2013 ByStephen Conmy clermont, donnelly, dublin, facebook, heineken, heineken-cup, heineken-social, ireland, irish-heineken, toulon, twitter, wilkinson Comments Off read more