hispanic

Hispanic Social Sentiment for #SOTU | Social Media Today

Why is Spanish social media sentiment so down on the Estado de la Unión (SOTU) address even though President Obama has an overwhelming likeable sentiment?Although the President urged Congress to pass the immigration reform bill this year in his “Year of Action” plan, was his call for action underplayed? Are the minimum wage reform proposals short-sighted? Is the economic […]

Big Data Eats Everything – Talking Points Memo

No doubt you heard about how the Obama campaign ran circles around Romney in the digital sphere last year. There was another less-sexy, sub-category of the digital advantage, which was that the Obama campaign used data-crunching to get a lot more ads per dollar than the Romney campaign. This was all really cool if you were an Obama […]