Rochester, Minnesota (pop. 109,000) is a small city perhaps best known as the home of the Mayo Clinic.But that doesn’t mean the town’s police department is not busy–and connected. Last year the Rochester Police Department (RPD) decided to build an app to keep its officers’ 160 work smartphones connected and in communication when on the job. Like other tech-savvy departments, […]
This book ties together big data, data mining, and analytics to explain how readers can leverage them to extract valuable insights from their data. Big Data, Mining, and Analytics: Components of Strategic Decision MakingBy Stephan Kudyba
Hardcover: 325 pagesPublisher: Auerbach Publications (March 24, 2014)ISBN-10: 1466568704Illustrating basic approaches of business intelligence to the more complex methods of data and text mining, […]
When brands and businesses are making their first steps into the big wide social media universe, they may feel that gaining likes and followers is a must and will be looking for ways to create “buzz” around their account or event.Many may even implement a campaign of getting well known individuals or companies to promote their page and products, a […]
Image credit: veracentra.comCompanies often spend big investment on data analytics. Data mining is known to strengthen the ability of a company to reinforce their online marketing strategies by understanding the needs of their customers and in finding the most effective means of addressing the consumer demands. With loads of data to manage, internet marketing companies need the help of the […]
Eron Kelly, Microsoft’s general manager for SQL Server product marketing and John Kreisa VP Strategic Marketing at Hortonworks join John Furrier and Dave Vellante in theCUBE at the 2014 Strata Conference. Kelly and Kreisa discuss the Microsoft/Hortonworks partnership as Furrier and Vellante inquire about what makes this new collaboration unique and fruitful.Tomorrow, Microsoft will announce new contributions to the OpenSource community […]
Chart courtesy of Tom McClellan of the McClellan Market Report (via Mark Hulbert)Hulbert notes that the chart “has been making the rounds on Wall Street.”On the other hand, Martin Armstrong predicts that a worsening economy – and bank deposit confiscation – in Europe will cause people to flood into American stocks as a “safe haven” for a couple of years.And […]
Origami Logic, a startup that has created a way for marketers to analyse, visualise and glean insights from the disparate and often impenetrable big data collected by their companies, is today announcing that it has picked up another $15 million in funding, led by Jafco Ventures with participation from existing investors Accel and Lightspeed. Origami Logic is still in stealth […]
Robert Prechter’s The Next Big Drop Stock Market Warning Stock-Markets / Financial CrashJan 26, 2014 – 04:49 PM GMTBy: EWI
On January 24, the DJIA, S&P and NASDAQ all lost […]
BIISocial media can be brands’ best friend or worst enemy. Today’s customer or client is absorbing and broadcasting information all day long and much of what they’re saying has to do with brands, whether they’re endorsing a certain product or complaining about a recent customer service experience.
But most brands and businesses don’t actually communicate with their customers on social […]
Sentiment, a social intelligence and engagement platform, has raised £1 million in Series A funding. The financing round was led by Elderstreet Investments, with participation from AIM-listed technology company Netcall. Sentiment also has appointed Elderstreet’s co-founder and managing director Michael Jackson as chairman of the board of directors.Press ReleaseSentiment, (the trading name of Macranet Ltd), the social intelligence and engagement platform, […]
