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Star ratings on Facebook Pages: A better way to determine user …

Facebook is now testing the use of star ratings prominently displayed on Pages, in an effort to give users more information on beyond the ambiguous “Like” and to aid in discovery.Facebook Pages have become a big part of businesses’ social media efforts. Pages are helpful in engaging both potential customers and loyal clients alike, and Facebook’s targeted advertising allows owners […]

Need Context With Social Sentiment? Talk To Customers

In a world full of signals from social media and its underlying sentiment, marketers are scrambling to find meaning. They may have pages of power point slides and charts that indicate sentiment and topics related to their brands, but often wonder:
*Are these people talking about my brand my actual customers or just random followers?
*What does the sentiment analysis […]