The Value of Big Data | Starkmedia Blog

Big data has become the buzzword within the digital marketing community—and rightfully so.  The way we approach the abundance of data an organization has at their fingertips about their customers is the fundamental challenge that marketers face today. Marketers need to understand what questions can be asked and answered with big data or else big data is just another buzzword. […]

Big Data: Hype or Hope? – Adotas

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Big Data: Hype or Hope?Written on
Apr 7, 2014 Author
Ernie Capobianco |

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ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. […]