Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why his ads (for an FMCG brand) were not shown on sports channels during telecast of golf tournaments. When I told him that the numbers didn’t warrant it, he said, ‘but all my friends watch golf’. That’s the trouble with hanging […]
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]]>Sign up for our weekly newsletters, and you’ll get the latest insights from our Dylan’s Desk and DeanBeat columns before they’re published on VentureBeat.Two days at VentureBeat’s DataBeat conference this week have convinced me that “big data” is real and potentially transformative — but, […]
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]]>In gearing up to attend this week’s DataBeat, I found myself thinking about what I want out of the conference. I’ve dreamed about being able to analyze all the data that’s relevant to my company and what that could do for me as a CMO.Imagine the insights: how customers use a product, how they consume content, and how […]
Even as the use of social media as a marketing strategy matures, the measurement of success for companies in that field continues to be muddy.Before social media plans and tactics can be rolled out to give brands a foothold in the social media space, a company must first implement social listening. After all, you need to survey the landscape before […]
BI IntelligenceThe world is awash in data.
The advent of smartphone-based computing had led to much more internet-based activity, as well as new opportunities to collect location data. The consumer stampede into social media means that the tastes, preferences, and frustrations of billions are shared online. In a couple of recent reports from BI Intelligence, we take stock of how […]
Stock Market Choppy Earnings Season but the Bull Remains Firmly Intact Stock-Markets / Stock Markets 2014May 05, 2014 – 09:45 AM GMTBy: Christopher_Quigley
It was a choppy earnings season but despite its volatility the bull trend remains very much intact.The Dow Transports and Dow Industrials both are trending upward with higher highs and higher lows and both […]
Social media can be an incredibly important tool for your business. But it can also be overwhelming. You’re following what’s being said about your industry and brand, your team is trying to produce and share great content, you’re interacting with customers, finding prospects and you’re trying to make sense of it all. The biggest question you’re most likely trying to […]
As BrightContext co-founder and CEO John Funge told TechCrunch in 2012, “What Twilio is to telephony, BrightContext is to real-time data streams.” It’s with that hook that WealthEngine scooped up the company to add BrightContext’s real-time analysis capabilities to its chest of marketing and fundraising tools.BrightContext launched at TechCrunch Disrupt SF 2012 promising to deliver real-time analysis of big data. The […]
The Data Economy is an analysis column by Wikibon Senior Analyst Jeff Kelly covering the business of Big Data.Microsoft CEO Satya Nadella on theCUBE in June 2013.Microsoft CEO Satya Nadella kicked off this morning’s Microsoft Big Data event in San Francisco with talk of “ambient intelligence,” the need for a data culture in the enterprise, and something called the data […]
Driving Big Data: Why Your Car Is the Next Media FrontierApr. 4, 2014 in Home Page, Media Insight, Mobile, The Week in VennData is the next Intel Inside.- Tim O’ReillyThe highway and the information superhighway have literally merged and your car is becoming the center of your connected universe, churning out an amazing amount of big data (and media) […]
