3 key strategies for transforming negative sentiment into positive customer experience
By Gavin James on April 1st, 2014To compete effectively in the Age of the Customer —a 20-year business cycle in which consumers have unprecedented real-time access to information and social sharing— it’s time for a new playbook. By using effective strategies to identify sources of dissatisfaction […]
Ahead of next week’s #SMWF Europe we speak to Luke Moore, European sales director at Crimson Hexagon to find out about how the company is helping businesses learn more from social media conversations. Social media has long been referred to as the world’s biggest focus group and its potential for learning more about the customer has always been huge. In fact […]
A tool by New Relic called Insight gives its clients real-time analytics about customer usage.What if big data, that much-proclaimed multibillion-dollar hope of the enterprise software industry, is just a feature of something else?On Wednesday, a company called New Relic announced that its product, used by information technology professionals to monitor the performance of software applications, would also carry real-time […]
To make marketing data work, you need to be able to measure and understand performance against a standard set of metrics. The challenge lies in marrying data from web analytics with search and social signals, and then being able to tie that to business value (for example, the correlation of search rankings with visits and conversions).Did you know the average […]
When brands and businesses are making their first steps into the big wide social media universe, they may feel that gaining likes and followers is a must and will be looking for ways to create “buzz” around their account or event.Many may even implement a campaign of getting well known individuals or companies to promote their page and products, a […]
Our #BigDataSV was a smash hit this week, broadcasting live from theCUBE on SiliconANGLE.tv a host of interviews with Big Data practitioners, thought-leaders, vendors, venture capitalists, and analysts. This week’s Best of theCUBE series is a great place to start, with an awesome interview with Eron Kelly, GM of Product Marketing – Data Platform at Microsoft, and John Kreisa, VP […]
When it comes to bad online reviews and negative brand sentiment, i’ve got a fair bit of experience in the area. I spent 18 months working for a prominent online retailer, who over the years, had managed to amass a startling number of dissatisfied customers. This dissatisfaction manifested itself in a veritable avalanche of negative reviews and sentiment. Before any […]
Over the past several years Big Data has been bandied about in boardrooms and tech blogs. Despite the conversations taking place, there has remained an operational ignorance for how the Enterprise can implement effective strategies around how best to capitalize on this new business paradigm. As SiliconANGLE has been reporting over the past several weeks, the fault doesn’t necessarily lay […]
In a recent blog posting, Netflix expressed a need for visibility and control of its content delivery when it announced plans to combat the issue by building its own set of insights tools and systems. In reality, all content providers and distributors are struggling with the same dilemma—they rely on the Internet’s best effort infrastructure, with multiple variables and opportunities […]
