marketing

CMOs and CIOs Need to Get Along to Make Big Data Work

A global telecoms company recently decided to do what many companies are doing: figure out how to turn big data into big profits. They put together a preliminary budget and an RFP that asked vendors to take the data the company had — customer call and payments behavior, online searches, social network activity, billing, etc. — and identify opportunities.Vendors salivated […]

Stock Market Dow Divergence Continues. Market Risk Is Rising …

Stock Market Dow Divergence Continues. Market Risk Is Rising Stock-Markets / Stock Markets 2014Feb 02, 2014 – 03:16 PM GMTBy: Christopher_Quigley

Despite the recent market pullback Dow Theory divergence continues as can be readily observed from the Dow indices comparison chart below. Divergence is an indication of market instability and investor uncertainty.Clearly  […]

Still In Stealth, Origami Logic Raises $15M More To Help Marketers …

Origami Logic, a startup that has created a way for marketers to analyse, visualise and glean insights from the disparate and often impenetrable big data collected by their companies, is today announcing that it has picked up another $15 million in funding, led by Jafco Ventures with participation from existing investors Accel and Lightspeed. Origami Logic is still in stealth […]

Can a Successful Ad Campaign Improve Your Social Sentiment …

There is a lot of advice out there about what actions a brand can take in social media to improve its sentiment score. Tweet more, build a community, run a contest—the list is endless. But what about your other marketing efforts? Can an offline advertising campaign improve your online, social sentiment?To find out we took a look at social mentions […]

Corporate Big Data Gets Wrapped Up in Obama Speech … – Adweek

President Obama’s highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice.
“Corporations of all shapes and sizes track what you buy, store and analyze your data, and use it for commercial purposes,” Obama said. “That’s how those targeted ads pop up on your computer and your smartphone periodically,” he […]

5 Steps to Improving the Customer Experience with Big Data – Brian …

5 Steps to Improving the Customer Experience with Big Data

Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter @LisaArthur.Technology advancements are making it easier for people to constantly, effortlessly and sometimes unknowingly generate massive amounts of data every second. Lurking in the sprawling data […]

The Revolution Analytics perspective on Big Data | #BigDataNYC …

When it comes to Big Data, it’s “one thing to be able to query it, but it’s another thing to be able to actually ask that data meaningful questions,” according to Revolution Analytics head of marketing and community David Smith. The executive dropped by theCUBE at SiliconANGLE’s recent Big Data NYC 2013 summit to discuss how his firm is helping […]

Agility, Big Data, and Analytics – InfoQ

Agile and Lean techniques seem to be the best way we currently know to create complex software in the face of risk, uncertainty, and changing requirements. Agile hinges on embracing and adapting to change by enabling rapid feedback cycles and evolutionary development. However, bringing agility into big data (and small data) analytics has been a challenge for many, very bright […]

Seeing Beyond the Big Data Backlash

There has been a lot of talk lately that ‘Big Data’ is just BS. Peter Houston looks beyond the hype to reveal what companies should be focusing on.Peter Houston Do you remember the first time you heard the phrase ‘Big Data’? Chances are, unless data’s what you do, it was last year. Big Data became big when the World Economic […]

It's Not Too Late to Return the Social to Social Media

Image via BigStockPhotoThe social industry should be ashamed of itself: Failed promise. Failed mission. #Fail. We must save ourselves — now.Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share […]