“The bull market would be more sustainable if investors fretted about all sorts of possible bearish problems,” he said. The economy isn’t all that strong, for example, and it might be much weaker if the Federal Reserve were not holding interest rates artificially low and buying bonds at a relentless pace. The Fed decided on Wednesday to continue […]
by Garth De BlasioThe rapid pace of change in marketing driven by immense digital expansion has led to numerous buzzwords that may or may not be passing fads. One idea that is certainly here to stay is “big data.”As more data is collected from different sources about customer and prospect behavior, marketers have to figure out how to collaboratively […]
Brands’ Social Mentions Gradually Turning Positive in the USJuly 29, 2013 by MarketingCharts staffBrand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice. While the social space no doubt heightens the opportunity for good PR, bad news can also spread like wildfire. (Recent research suggests that bad customer service interactions are […]
According to McKinsey, companies who miss big data opportunities of today will miss the next frontier of innovation, competition, and productivity. To back up these assertions, leading business schools and corporate thought leaders also point out examples and the opportunities at hand. Even with all the buzz, many companies and executives still remain suspicious or even unclear about their ability […]
ITVX, a research company that measures the marketing effectivenessand value of branded entertainment, is adding social media to its analysisthrough a partnership with General Sentiment.Product placement, integrations and other forms of brandedentertainment are becoming bigger parts of media campaigns, creating a demandfor finding better ways to predict which executions will resonate withconsumers before they run and evaluate their effectiveness post-air.”Our […]
The lights went out in New Orleans last night just after the halftime show of the Super Bowl, the outage caused a 35 minute delay in the biggest game of the year. While the 49ers and Ravens did their best to stay limber during the stoppage, social media users and several brands had some fun with the situation.
The Super […]
Social Media: The Unmined FrontierIBM estimates that 2.5 quintillion bytes of new data are created every day. To put this into perspective, social media alone generates more information in a short period of time than existed in the entire world just several generations ago. Popular sites like Facebook, Instagram, Foursquare, Twitter, and Pinterest create massive quantities of data that—if translated […]
Do you need accurate sentiment for social media listening? ■Crisis Management■Market Research■Reputation Management■Social Media Marketingby Mike Moran – Aug 27, 2012
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Most of you know that I serve as Chief Strategist at […]
