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Why Salesforce needed to buy RelateIQ | VentureBeat | Big Data …

Yesterday, Salesforce.com acquired RelateIQ for $390 million. With Dreamforce right around the corner, this was a significant — and smart — move on the part of Salesforce.com to show the industry that it is finally serious about data intelligence, which it completely lacked in its customer-relationship management (CRM) offerings to date.Salesforce.com remains kingSome viewed this as a preemptive strike similar […]