Brands’ Social Mentions Gradually Turning Positive in the USJuly 29, 2013 by MarketingCharts staffBrand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice. While the social space no doubt heightens the opportunity for good PR, bad news can also spread like wildfire. (Recent research suggests that bad customer service interactions are […]
For National Day of Civic Hacking, Chicago will play host to three separate events. The first is the ChicagoMigraHack, a hackathon focused on the issue of immigration. The second event will be a youth focused hackathon at the Adler Planetarium. And finally, there will be an assortment of different civic hacking activities at Hack for Chicago hosted at the entrepreneurial […]
If you’re attending the Digital Media Summit (DMS), “The CEO Conference” today in NYC, and you’re interested in learning more about “Big Data”, you won’t want to miss the “Big Data: Solutions Beyond the Hype” panel that Andy Monfried is moderating.Starting at 11:15am, Andy (Lotame’s Founder & CEO), will be joined by a panel of experts including:Dana Hayes, Acxiom
Tad Martin, […]
The marketing world has been buzzing this week about a new study from
social superstar Coca-Cola. Despite the brand’s massive social
following and celebrated dedication to highly-sharable content, recent analysis by the Coke team found that online buzz had no measurable impact on short-term soft drink sales.Many clung to the study’s findings that TV and display ads showed
more sales […]
ITVX, a research company that measures the marketing effectivenessand value of branded entertainment, is adding social media to its analysisthrough a partnership with General Sentiment.Product placement, integrations and other forms of brandedentertainment are becoming bigger parts of media campaigns, creating a demandfor finding better ways to predict which executions will resonate withconsumers before they run and evaluate their effectiveness post-air.”Our […]
Social Media: The Unmined FrontierIBM estimates that 2.5 quintillion bytes of new data are created every day. To put this into perspective, social media alone generates more information in a short period of time than existed in the entire world just several generations ago. Popular sites like Facebook, Instagram, Foursquare, Twitter, and Pinterest create massive quantities of data that—if translated […]
Worldreader and FC Barcelona team up to send one million e-books to sub-Saharan AfricaMobile deals company Scoutmob raises $3.25 million, inks deal with First DataAppsEuropeInsiderSocial MediaUKUncategorizedA new app promises to let anyone use social media sentiment to guide them in the stock market
ShareHN0SharesWorldreader and FC Barcelona team up to send one million e-books to sub-Saharan AfricaMobile deals company Scoutmob raises […]
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