ShermansTravel Adopts Big Data, Taps Lotame | Lotame

Tyler Loechner of MediaPost shared the news of our new partnership with ShermansTravel today. Click here to see the original on Mediapost or read below.¬†¬†ShermansTravel Media has selected Lotame as their data management platform (DMP). The partnership comes at a time when travel marketers are increasingly adopting Big Data and programmatic targeting. ShermansTravel will use the platform to manage its¬†[…]