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Article Synopsis: Listening In on Social Media: A Joint Model of …

By David A. Schweidel and Wendy W. MoeJournal of Marketing ResearchPublished online June 19, 2014Does brand sentiment vary by social media platform? According to research by David Scweidel and Wendy Moe, the answer appears to be yes. The authors discuss the results of their 2014 study, in which they modeled previous data collected from different social media venues (blogs, Facebook, Twitter, […]