Taking the creepy out of Big Data – mUmBRELLA

Taking the creepy out of Big DataWhile most people find Big Data creepy, Paddy Nixon and Ros Harvey from the University of Tasmania argue democratising it would be a real social benefit.Big Data has a reputation for being creepy; the domain of “Big Business” and “Big Government”. At best it’s the driver of relentless advertising, uniquely targeted and eerily reminiscent of our most recent […]