organization

It's Not Too Late to Return the Social to Social Media

Image via BigStockPhotoThe social industry should be ashamed of itself: Failed promise. Failed mission. #Fail. We must save ourselves — now.Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “The Facebook Imperative.” It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share […]

November 20, 2013 ByMarcus Nelson addvocate, benioff, culture, disney, disneyland, empathy, empower, failed, king, marketing, organization, salesforce Comments Off read more

Need Context With Social Sentiment? Talk To Customers

In a world full of signals from social media and its underlying sentiment, marketers are scrambling to find meaning. They may have pages of power point slides and charts that indicate sentiment and topics related to their brands, but often wonder:
*Are these people talking about my brand my actual customers or just random followers?
*What does the sentiment analysis […]

September 17, 2012 ByKen Giffin advice, barter, brand, group, insights, king, likes, major, organization, social, team, warta Comments Off on Need Context With Social Sentiment? Talk To Customers read more

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