organizations

Big Data's Biggest Challenge: Convincing People Not to Trust Their …

Here’s a simple rule for the second machine age we’re in now: as the amount of data goes up, the importance of human judgment should go down.The previous statement reads like heresy, doesn’t it? Management education today is largely about educating for judgment—developing future leaders’ pattern-matching abilities, usually via exposure to a lot of case studies and other examples, so […]

Growth in Digital Marketing Means BIG DATA | Points Group LLC

by Garth De BlasioThe rapid pace of change in marketing driven by immense digital expansion has led to numerous buzzwords that may or may not be passing fads. One idea that is certainly here to stay is “big data.”As more data is collected from different sources about customer and prospect behavior, marketers have to figure out how to collaboratively […]

When Social Media Became Unavoidable – Social Media Today

In 2012, Facebook and Twitter boasted a combined user base of more than 1.5 billion users. With over 25 billion Tweets and 30 billion shared statuses a month on Facebook, social media has transformed how people share information. There is no area of society more affected by the rise of social media than large enterprises. Traditional advertising and public relations […]