The Limits of Big Data: A Review of Social Physics by Alex Pentland …
In 1969, Playboy published a long, freewheeling interview with Marshall McLuhan in which the media theorist and sixties icon sketched a portrait of the future that was at once seductive and repellent. Noting the ability of digital computers to analyze data and communicate messages, he predicted that the machines eventually would be deployed to fine-tune society’s workings. “The computer can […]