Big Data Marketing's Next Frontier: Paid Search – Search Engine …

It’s tough to be a marketer in today’s always-changing online environment. It seems that every time we master one new channel, a new and more “promising” channel emerges.We witnessed a prime example of this with the May 2012 introduction of product listing ads (PLAs). In the face of quickly moving, high-cost changes, marketers were left facing the difficult calculus of […]