No doubt you heard about how the Obama campaign ran circles around Romney in the digital sphere last year. There was another less-sexy, sub-category of the digital advantage, which was that the Obama campaign used data-crunching to get a lot more ads per dollar than the Romney campaign. This was all really cool if you were an Obama […]
The Association of the British Pharmaceutical Industry (ABPI) has published a road map to accelerate progress on harnessing the power of ‘big data’.
The move comes as all parties involved in healthcare find themselves in an exploding bioinformatics and data environment, which many believe will be a key driver for change over the next decade, improving patient care and putting the […]
Big data is everywhere, being generated by people using transactional tools, social media and collaboration tools, as well as pouring in from applications, log files and machines. Recognizing its potential to analyze and predict trends, enterprises want at this data. The problem is, there just aren’t enough skilled professionals adept at transforming this data into business insights — and we’re […]
Editors’ Note: This article covers a micro-cap stock. Please be aware of the risks associated with these stocks.SunGame Corporation (OTCQB:SGMZ) is the most expensive penny stock I have ever seen. In fact, it is safe to say that this one stock completely disproves the “efficient market hypothesis,” which is so loved by academics. Not only is this stock grossly overvalued, […]
Peter Drucker and the Big Data RevolutionRick WartzmanIn his latest column for Forbes online, Drucker Institute Executive Director Rick Wartzman writes about the growing ability of businesses to harness Big Data.Although ever more data is being generated by a host of new technologies, Wartzman writes, “this surfeit of information is not simply piling up, like grain in a silo. It is being carefully sifted […]
Print PDFHow do you keep track of 10.000s of customer touch points a day, divided over 8.300 locations in 146 countries? Hertz used to do this by manually registering customer satisfaction via paper surveys that would take weeks to analyse. Whenever action was needed, it usually was too late and a customer was lost. Using Big Data they managed to […]
Print PDFTelecom organisations are known from collecting massive amounts of data. Everything that customers are doing is registered: how long and when people call, direct messaging peaks, internet usage and so on. These are just some of the metrics being captured and if you have 33 million customers, as T-Mobile USA does, we are talking serious big data. Strangely enough, […]
Forget second screen – in my case there were 3 (TV, iPad, laptop – did you manage to include a couple more?). I’m not sure what this means for the attention span of Americans, but I think we are all headed for national ADD. The lights went out, but there were still some shining stars during tonight’s Super Bowl: first […]
