Why Big Data is a Scary Investment | Big Spaceship

By Tony ClementData Driven AnxietyThe words ‘Big Data’ have been very busy.  They have single handedly brought a new breed of data desire to our lives and injected some youthful excitement for brands (and agencies) to grasp for – an enthusiasm that has led to many meetings, in many companies about many metrics.  And beyond all the talk, we’ve seen […]