[1312.6635] Topic and Sentiment Analysis on OSNs: a Case Study …

Computer Science > Social and Information Networks
Title:
Topic and Sentiment Analysis on OSNs: a Case Study of Advertising Strategies on TwitterAuthors:Shana Dacres,
Hamed Haddadi,
Matthew Purver(Submitted on 23 Dec 2013)
Abstract: Social media have substantially altered the way brands and businesses
advertise: Online Social Networks provide brands with more versatile and
dynamic channels for advertisement than traditional media (e.g., TV and radio).
Levels of […]